Yes, it’s true. Soon millions of Americans will gather around dinner tables to give thanks and eat turkeys, but there would be no turkeys at all if animal conservation efforts hadn’t saved the species more than a hundred years ago!
“The story of the wild turkeys is, well, wild!” says Cynthia Thayer, the Chief Marketing Officer of educational chocolate brand, Yowie. “Thanksgiving and the history of wild turkeys is the perfect starting point for a lifetime of awareness. Our hope at Yowie is that we can introduce the concept of endangered animals in a fun way and in turn, show kids how important it is to help preserve wildlife.”
In the early 1900s wild turkeys numbered less than 30,000 and had been eradicated from 18 of their native 39 states. Thanks to the conservation efforts of President Teddy Roosevelt and others, the wild turkey populations now number over 7 million and our Thanksgiving traditions continue.
Today, Yowie, the maker of the “Smart Treat” for kids, continues the all-American tradition of educating children about endangered animals. Yowie’s delicious, surprise-inside chocolate treat is sustainably sourced, Rainforest Alliance Certified, and contains no GMOs, palm oil, gluten, nuts or artificial colors and flavors. Plus, each Yowie features an endangered animal collectible inside and a bite-size leaflet to help kids learn about that animal.
Yowie makes the idea of conservation fun through six Yowie characters (Rumble, Squish, Crag, Boof, Nap and Ditty). Each is the guardian of a different natural habitat including waterways, deserts and treetops. The characters are also the stars of various activities and games on YowieWorld.com. From arts and crafts to coloring sheets to lunchbox trivia, Yowie is a one-stop shop for educational and fun activities that will keep the kids entertained after the plates have been cleared!
Explore more of the wonderful world of Yowie on Facebook, or look for @YowieWorld on Instagram. You can also find easy, interactive, and educational craft projects and games on Yowie’s YouTube channel and on Pinterest.
INTERVIEW OPPORTUNITY: Interested in talking turkey? Yowie CMO Cynthia Thayer can share fun turkey facts and talk about animal conservation education from a young age. Contact Devin@kmkmedia.com or (779) 221-3764 to set up an interview before Thanksgiving.
About Yowie
Yowie is best known for its flagship product, the Yowie surprise-inside chocolate. Each Yowie product is created in the shape of the Yowie characters and contains limited-edition collectible animal toys and a full-color leaflet featuring a picture of the real-life animal, its profile and level of endangerment. Yowie’s social media channels and website allow collectors to learn more about the animals and their world while having loads of fun through games and competitions. The combination of tasty, clean-label treats, fun animal toys and a digital platform encourages kids to learn about the natural world and understand its need for protection. For more information visit www.yowieworld.com.
SOURCE: Yowie Group
