MDTCA’s site blocking efforts contribute towards consumers migrating to legal services
A new study of the online content viewing behaviour of Malaysian consumers has found a massive 64% decrease in consumers accessing piracy websites over the past 12 months. The survey, commissioned by AVIA’s Coalition Against Piracy (CAP) and conducted by YouGov, found that 22% of online consumers currently use piracy streaming websites or torrent sites to view pirated content, substantially less than the 61% from a similar survey conducted in August 2019. The YouGov survey also found a 61% reduction in the number of consumers who use an illicit streaming device (ISD) when compared to the August 2019 survey.
More than half (55%) of online consumers had noticed that a piracy service had been blocked by the Ministry of Domestic Trade and Consumer Affairs (MDTCA). This would appear to have had an impact on consumer attitudes towards piracy, with 49% stating that they no longer accessed piracy services and 40% stating that they now rarely accessed piracy services as a result of not being able to access blocked piracy sites. 11% of consumers said it made no difference to their viewing habits.
Desmond Chan, General Manager of TVB International commented: “We are encouraged by the efforts of MDTCA in fighting online piracy with their site blocking campaign. Malaysia is an important market to our content distribution business. TVB’s programmes are popular in Malaysia and have always been the targets for piracy. The swift anti-piracy measures provided by MDTCA will foster a business environment in which we will continue investing.”
Melcior Soler, Global Audiovisual Director at LaLiga commented: “This substantial reduction in online piracy in Malaysia is a sign of the success of the actions undertaken by the MDTCA. Piracy only benefits the criminal organisations who operate the websites and illicit applications and harms society as a whole, especially those who work every day to generate content and entertainment for everyone. LaLiga will continue to fight against the problem of online piracy.”
The continual site blocking has had an impact on consumers viewing habits who are now more likely to access legal content services. 20% of consumers who said they were aware of the government blocking piracy websites and illicit application domains, have since subscribed to a paid streaming service; 15% said they now spend more time viewing free (AVOD) local streaming services; and 65% now predominantly watch free (AVOD) international streaming services.
Neil Gane, General Manager of AVIA’s Coalition Against Piracy (CAP) said: “We applaud the MDTCA for disrupting piracy website networks which are being monetised by crime syndicates. Consumers who subscribe to illicit IPTV services or access piracy streaming sites are wasting their time and money when the channels and websites stop working. Piracy services do not come with a ‘service guarantee’, no matter what their ‘sales pitch’ may claim.”
When asked about the negative consequences of online piracy, consumers placed funding crime groups (57%), loss of jobs in the creative industry (52%) and malware risks (42%) as their top three concerns.
YouGov is an international research and data analytics group. For further information, visit https://hk.yougov.com. Study conducted in September 2020. All data is weighted to be representative of the online population. Sample size: Malaysia n=1,123
About the Asia Video Industry Association:
The Asia Video Industry Association (AVIA) is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy through its Coalition Against Piracy (CAP) programme and provides insight into the industry through reports and conferences aimed to support a vibrant video industry.
For media contacts and additional background:
Charmaine Kwan
Head of Marketing and Communications
Email: charmaine@avia.org
Website: www.avia.org
LinkedIn: www.linkedin.com/company/asiavideoia
Twitter: @AsiaVideoIA
