Tag: AppsFlyer

App install ad spend budgets dropped 14% in the first half of 2022, but the use of owned media is on the...

AppsFlyer and Facebook Gaming have launched an exclusive playbook for gaming app marketers. Introducing Gaming Apps: Strive and thrive with AppsFlyer and Facebook...

The AppsFlyer Privacy Cloud is the Next Phase in the Company's Evolution, Enabling a Better, Safer Digital Experience Through Ecosystem Collaboration

The first index following Apple's ATT enforcement shows that mobile media sources are still adapting to the new privacy reality

AppsFlyer's latest SKAN innovation provides advertisers full control over metrics measurement in the era of iOS 14+ AppsFlyer, the...

In Southeast Asia, the Report finds that view-through attribution (VTA) drives significant installs in certain markets and verticals.eCommerce, Media & Entertainment, and...

Today, AppsFlyer, the global attribution and marketing analytics leader, appoints Sanjay Trisal as General Manager of INSEA/ANZ (India, Southeast Asia, Australia, New...

The first to market predictive analytics product for SKAdNetwork will be available in early spring AppsFlyer, the global attribution...

Xpend ties aggregate cost and attribution data together so marketers can quickly and effectively optimize marketing performance and accurately calculate their true...

The new plan is part of AppsFlyer's zero budget marketing initiative, consolidating products and tools enabling developers, product managers, and marketers to...